Bad Bunny Breaks Records With 4.1 Billion Views in Super Bowl LX Halftime Show Performance
March 3, 2026·3 min
The episode reports on Bad Bunny's record-shattering Super Bowl LX halftime show performance. Apple Music, the NFL, and Roc Nation announced the show garnered 4.157 billion views in 24 hours across global broadcasts, YouTube, and social platforms. This made it the most-watched Apple Music Super Bowl halftime show ever. PR Newswiser notes it broke records in streaming, social buzz, and global charts. Fans spent over 1,275 years watching related content on NFL platforms alone. The show caused a massive streaming surge on Apple Music, where Bad Bunny's listens increased seven times immediately after. Tracks like DTMF, Bale and Nolitable, and Titi Me Pregunto led this surge. Dr. MF hit number one globally, with 24 of his songs in the daily top 100. On social media platform X, it generated 2 billion impressions, 209 million video views, and over 6 million posts. This represented a 409% year-over-year spike in engagement. Roc Nation highlighted that his February 5 press conference alone drew 68 million views. Billboard praised Bad Bunny for turning the world into his casita with a triumphant set calling for unity. The Guardian noted his powerful tribute to his roots and future greatness. Entertainment Weekly spotlighted his message of hope and self-belief. Live Now Fox confirmed the U.S. averaged 128.2 million viewers, ranking fourth in halftime history per Nielsen. His album De Bitirar Mas Fotos, tied to the buzz, topped charts in 46 countries. The episode focuses on the quantitative and qualitative impacts of the performance.
