Athletics Ontario Running Podcast · John Shep

EP 201: Michelle and Kim Krezonoski - Twin Power: Racing and the Launch of Pairr Socks

·40 min·2 clips

They say Boston 2024 was their first major and that they were the two representing Canada in the pro field.

1. Athletics Ontario Running Podcast features Kimberly and Michelle Krasinowski discussing marathon racing and the launch of Pairr Socks. 2. Host John Shep speaks with Kim, a returning guest and former Athletics Ontario Road and Trail Ambassador, and Michelle, who is new to the show. 3. The episode asks what running, Boston Marathon 2024, and a Canadian women-owned sock brand mean for two athletes building a business. 4. Michelle says running started with kids’ fun runs in Northern Ontario, then continued through high school, cross-country, and college. 5. John notes that both sisters ran Athletics Ontario races, got college scholarships, and eventually moved from 4K and 6K races to the half marathon and marathon. 6. Kim says the marathon became the distance they ultimately settled on and calls it “kind of an addiction.” 7. Michelle describes Boston 2024 as their first major marathon and says they were selected for the pro field as the two representing Canada. 8. The sisters say they entered Boston “kind of blind,” knowing the race’s scale, history, and crowds before deciding to “run and have fun.” 9. Kim says they gave “lots of high fives” during Boston while still keeping pace, and both say the outcome felt special. 10. Kim says the marathon is about “patience,” and she and Sean made bracelets with that word the night before Boston at a Nike pop-up event. 11. Kim says Boston’s downhill profile meant they had to “lay on the brakes” and avoid going out too fast. 12. Michelle says their marathon progression included CIM, Toronto, and then Boston after her 2024 Canadian Championships result at Toronto. 13. The hosts discuss how the pair balance athletics, coaching, certifications, day jobs, and learning without burning out. 14. Michelle says self-care means watching sleep, nutrition, and stress levels instead of glorifying “the grind.” 15. Kim says their energy comes from doing work they are passionate about, including running, motivating others, and community connection. 16. Michelle says curiosity and adaptation matter because “you’re constantly learning” and will make mistakes. 17. Kim and Michelle explain that Pairr Socks began from entrepreneurial play as children, including turning a playroom into a store and making paper shoes. 18. They say they product-tested the socks for more than two years in winter, spring, rain, heat, narrow shoes, wide shoes, and even after jumping in a lake. 19. The tone is conversational, practical, and playful, with repeated sock puns, running jokes, and detailed business talk. 20. Listeners who like marathon training, running gear, and sibling entrepreneurship will get the most from this episode, while people seeking a short technical race recap may skip it.

As heard by us

A practical gear story where blister fixes and running frustration share the lane.

Athletics Ontario Running Podcast turns a familiar running gripe into a clear, useful story about socks, blisters, and the small gear choices that can change a run.

Read the full review in PlayNext →

Why you'd press play

You want a runner-built product story that starts with blisters and ends with a new sock launch.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Athletics Ontario Running Podcast