AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design · Pat Flynn

Use Social Media or Don’t Use Social Media? That’s the Question.

·26 min·2 clips

Pat Flynn reveals Natasha Carrillo's bold question: do entrepreneurs even need social media?

This episode features Pat Flynn coaching Natasha Carrillo, host of the Black and Brown Make Green podcast, on whether entrepreneurs need to use social media. Natasha questions the necessity of social media for her business, feeling it often seems disingenuous and a poor fit for her authentic style. Pat Flynn guides the conversation to explore her specific challenges and potential strategies. Natasha Carrillo is a former elementary teacher and stay-at-home mom who co-hosts a podcast aimed at increasing financial education in Black and Brown communities. She cites a study projecting the net worth for Black Americans could hit zero by 2053, with Latino net worth following shortly after. Her podcast, Black and Brown Make Green, was created to help reverse this trend by building financial literacy and expanding networks. Natasha explains her experiments with social media have felt inauthentic and like a waste of time. She seeks advice on whether to abandon social platforms entirely or to find an approach that aligns with her values. Pat Flynn suggests the decision hinges on whether social media can serve as an effective channel to reach her target audience. He emphasizes that marketing should feel authentic and not like a burdensome chore. A key insight is that repurposing podcast content could make social media use more efficient and genuine. The discussion reveals that forcing oneself to use platforms in a way that feels "icky" is counterproductive to building a loyal community. Natasha's core mission with her podcast provides a clear "why" that could guide any social media strategy. The conversation explores the idea that social media is merely a tool, not a mandatory business requirement. Pat advises focusing on the platforms where her ideal listeners are already active and engaged. The most memorable moment is Natasha's powerful motivation: using financial education to prevent the predicted decline in generational wealth for communities of color. The tone is supportive, conversational, and instructional, typical of a one-on-one coaching call. The style is practical and focused on problem-solving a specific business dilemma. This episode is ideal for entrepreneurs, especially podcasters, who feel pressured to use social media but struggle with its authenticity. Listeners interested in mission-driven business and content repurposing strategies would also benefit. Those seeking advanced social media tactics or platform-specific tutorials might find the discussion too high-level.

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