Ask The Experts · 1310 WIBA (WIBA-AM)

A Look Back at 2025 Real Estate Trends with Rock Realty

January 27, 2026·21 min·1 clip

Sellers waiting for flowers to bloom might miss the wave of buyers emerging from hibernation.

The conversation lands on investment property and stays practical. A thread about second homes turns into talk about Airbnbs, local support businesses, and why rentals can make ownership feel a little sturdier. The host keeps the questions plain. Are people using real estate as part of an investment plan, or are they mostly chasing vacation time? Northern Wisconsin and areas around Dane County come up as examples. Land gets the old line: nobody is building more of it. The guest does not oversell it. People like to diversify, especially after a long stock-market run, but land is not instant income. He treats it as a ten-year outlook, the kind of thing buyers hold when patience is part of the bet. Airbnbs feel more immediate. Cleaning crews and property managers come up as signs that the short-term rental market has more support around it now. The host keeps pulling the topic back to normal buyer questions: affordability, net worth, upkeep, and whether a second home can do more than one job. The pace is calm. No hard forecasts, more a checklist of what buyers should think through before making property part of the portfolio.

As heard by us

A grounded real-estate conversation that balances investment logic with lifestyle use and a few hard reality checks.

This episode treats Rock Realty as part of a broader money strategy, moving from second homes to Airbnb-style rentals, land, and the local services that cluster around them.

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Why you'd press play

You want a calm real-estate reality check, not hype.

Read the full recommendation in PlayNext →

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