Episode 116: Inside the T100 Shake-Up with PTO CEO Sam Renouf

·1 hr 8 min·2 clips

Another Triathlon Podcast opens with the crew catching up before the main interview. Josh and Jenna bring some race-week energy and then move into the PTO's latest announcements. Sam Renouf comes on to answer the questions around the T100 shake-up. He is there to explain the new direction for pro racing, not just restate the announcement. The conversation keeps circling back to one idea: triathlon needs a stronger, more regular season-long story. Renouf says the PTO pays close attention to feedback, even when it is harsh, and that the group reads plenty of what people post online. He is direct about criticism and says they have thick skin. The show also digs into why the schedule matters so much. Renouf argues that the sport cannot lean on a few big races if it wants to go mainstream. He says the best athletes need to race more often and that regular competition matters across the year. Wildcards come up too. He treats them as a normal part of keeping races competitive and flexible. The hosts push on the idea that host-city commitments are driving the changes. Renouf pushes back and says that is too simple. He frames the shake-up as a long-term play for growth rather than just a contract problem. The interview then shifts to America. Renouf says it would be a real shame if the T100 were not in the largest triathlon market in the world, and the question of replacing Vegas is left open without overpromising. The whole thing stays casual and high-context, with the crew assuming the listener already speaks triathlon. It feels like insiders talking to insiders, but the questions are sharp enough to make the reasoning clear. The episode ends with the sense that the PTO wants to keep building, keep listening, and keep taking triathlon forward.

As heard by us

A clear look at the T100 reset, with Renouf answering the obvious questions.

Another Triathlon Podcast spends this episode on the PTO's T100 changes, with Sam Renouf laying out why the series is changing how it thinks about pro racing.

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Why you'd press play

Get the T100 shake-up explained by the person running it.

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