Adventure Travel Podcast - Big World Made Small · Jason Elkins - Big World Made Small Adventure Travel Marketing

Adventure Travel with Richard Lindberg - One Planet Journey

·1 hr·3 clips

One Planet Journey asks travelers why they are going, not just where they are going.

1. Adventure Travel Podcast - Big World Made Small centers on Richard Lindberg and One Planet Journey’s approach to deeper travel. 2. Jason Elkins hosts, and Richard Lindberg appears as founder and CEO of One Planet Journey, which matters because he built the travel platform being discussed. 3. The episode asks what travel is for when Richard says the real question is “why am I going?” rather than “where am I going?”. 4. Richard says One Planet Journey is an inspirational platform for more meaningful travel and mentions a digital magazine at oneplanetjourney.com. 5. He describes the audience as being in the “dreaming stage,” where a traveler knows they are going somewhere but has not chosen the destination. 6. Richard says the site uses long-form articles and personal reflections from travelers to spark ideas and curiosity. 7. He gives the example of a reader noticing a Singapore night market and then deciding to research it further. 8. Richard says the platform also serves B2B audiences with content for tourism industry partners. 9. He says operators can use sponsored posts, newsletters, social media, page takeovers, and the Deep Travel Report to reach the audience. 10. Jason and Richard discuss how travel businesses can connect with discerning travelers and create higher profit margins. 11. Richard says travel was normal in his family because they took summer and winter trips to southern Europe and France. 12. He says his father was a doctor and his mother was a teacher, so the travel came from family habits rather than their jobs. 13. Richard says London is his “second home,” and he describes living there as a child and again as an adult. 14. He says he has visited France at least 50 times and cannot count how often he has been to London. 15. Richard describes himself as the “repeat visitor,” preferring depth, local phrases, museums, nature, and friendships over collecting countries. 16. He says deep travel includes reading, journaling, local gyms, food markets, co-working spaces, and tours led by local people. 17. Richard says he avoids negative travel writing and wants One Planet Journey to focus on positive, inspirational content. 18. He also says he uses AI for brainstorming and validation, but not for final output because travel writing needs a human touch. 19. The tone is conversational, practical, and reflective, with Jason steering the discussion toward specific examples and business models. 20. Listeners interested in slow travel, travel media, and destination marketing will get the most from this episode, while people wanting fast itinerary tips may skip it.

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