A Well-Designed Business® | Interior Design Business Podcast · LuAnn Nigara

1161: BEST OF SHOW: Kae Whitaker : Get New Clients with the Right Email Sequence

·54 min·5 clips

LuAnn stumbled upon Kae Whitaker live on Instagram while desperately searching for a marketing expert who speaks designers' language.

Email marketing starts by sounding like yourself. Luann and her guest talk about an email sequence as the handoff between social content, a free offer, and whatever comes next. The useful part is how ordinary they make it feel. Perfection is not the job on day one. Luann brings up the worry plenty of designers have: what if a weak subject line or awkward copy choice ruins the whole thing? The answer is refreshingly practical. Put the sequence in place. Write the way a client would hear you in a one-on-one conversation. Then improve it once it is out there doing its job. Subject lines do not have to carry the whole sale. They need to get the email opened. The email handles the next move, whatever that means for the business. That simple split takes some of the drama out of the writing. The guest also gives designers a useful gut check. If someone liked your Instagram story, Facebook Live, or online post enough to ask for the free offer, they are not waiting for polished expert copy. They are waiting for the same person they already trusted. Copywriting skill can grow later. The first win is getting a real sequence working for people who have already raised their hands. Luann names the nervousness directly, and the guest does not overcomplicate the answer. Build the process, sound like yourself, and stop treating imperfect copy like proof that email will fail.

As heard by us

A practical guide to email follow-up for designers, centered on the open, trust, and the next step.

This episode gives interior designers a practical way to think about email follow-up. The clearest point is simple: the subject line earns the open, but the email has to do the real work.

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Why you'd press play

Need a more natural way to use email sequences to move inquiries toward clients?

Read the full recommendation in PlayNext →

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