A Doctor's Perspective Podcast · Dr. Justin Trosclair DC, Chiropractic, Physical Therapy, Optometry, Dentist, Podiatry, Marketing

A 04 Kate Lingoni of Bon Bon Strategic

March 28, 2023·27 min·1 clip

If you're still doing bookkeeping, marketing, and admin work, you're losing opportunities.

Dr. Justin Trostclair opens the interview by introducing Kate Lingoni and her business operations consulting work at Bon Bon Strategic. He frames the conversation around local business growth and the practical side of finding clients. Kate explains that her website does part of the selling before anyone ever talks to her. She says the copy is built around client pain points and the problems a potential client is already trying to solve. The site sits passively, but it helps people find her through search and through her LinkedIn presence. A third-party company also handles cold outreach on LinkedIn for her. That channel makes sense because her target market spends time there for business rather than on consumer social apps. She notes that Instagram and Facebook are not her main focus. The conversation lands on the idea that not every business owner is active in the same places. Justin asks how a coach proves value and earns trust before the first call. Kate answers that the mix has to work together instead of relying on one tactic. She mentions templates and AI as useful starting tools for people who cannot get words onto a page. But she is careful not to let automation replace the human layer. If everything looks machine-made, she says, it starts to feel generic and off-putting. The discussion keeps coming back to balance. AI can help with drafts, landing pages, and lead magnets. A real person still has to shape the message so it sounds like someone actually cares. The episode also touches on the everyday challenge of working from home while raising a kid. That detail gives the marketing talk a more grounded, lived-in feel. By the end, the show settles into its familiar local-business rhythm: practical questions, candid answers, and a focus on what actually moves a small operation forward.

As heard by us

A practical client-finding conversation that keeps marketing grounded in real work.

Kate Lingoni's conversation stays close to the work of finding clients: LinkedIn cold outreach, website copy that speaks to client pain points, and the choices that shape both. Dr.

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Why you'd press play

You want a real-world look at how a business operations consultant finds clients on LinkedIn.

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