24hr Production: A Brand Marketing Podcast · Gary Chan

What’s Next? Artificial Intelligence

November 24, 2024·27 min·2 clips

Laurel reveals how AI helps her find keywords that make client content instantly discoverable across all social platforms.

Artificial intelligence comes up as a sales tool, not a crystal ball. Gary frames this as the third what's next conversation, with Melissa and Laurel tying it back to promotional products, branding, and digital marketing. Laurel brings in recent webinar experience, which keeps the episode close to the day to day work of a sales team instead of floating off into big AI talk. ChatGPT gets treated as a quick idea machine. Ask it for product ideas and it can hand back a batch of options, maybe 18 or 20 at once. Handy, sure. But the group keeps pulling the conversation back to the part a list cannot handle: deciding what should actually go in front of a client. If a client bought a tumbler two months ago, another tumbler may exist in the catalog and still be a bad recommendation. That is the gap where the salesperson still earns their keep. Gary works the idea out loud. AI could trim down the early research stage when the team needs options fast. The hand warmer example gives it a simple test case: AI might get you to the category, but a person still has to decide whether a branded version, a generic one, or some other angle makes sense. By the end, the split is pretty clear. The team is already using AI in social media, while sales is still finding its lane. The episode stays curious without getting starry-eyed. They even joke about not being AI-generated and kick around avatars, which is about the right ending for a conversation that is useful, cautious, and a little loose.

As heard by us

AI speeds the research, but judgment still decides what fits.

The episode keeps its feet on the ground. Gary, Melissa, and Laurel talk through promotional products, branding management, email, and social media, so the conversation stays tied to work people actually do instead of drifting off into theory.

Read the full review in PlayNext →

Why you'd press play

Use AI to cut research time, not replace your judgment.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from 24hr Production: A Brand Marketing Podcast