24hr Production: A Brand Marketing Podcast · Gary Chan

Trend Talk with Matt

·37 min·2 clips

Seismic Workwear was created after the Christchurch earthquake and built for street-ready workwear.

Gary and Melissa open with Matt as the guest and frame the conversation around brand marketing, promotional products, and digital marketing. The discussion soon settles into seasonal trend watching as fall and winter approach. Matt explains what it means to be a multi-line rep. He describes representing more than one line or brand within the promotional products market. He traces his path from college in Ontario to Trimark Sportswear Group, now part of PCNA, and into rep work. The conversation follows his move west to Calgary and his work in-house for the line. From there, the hosts shift into what is changing in apparel. Comfort comes up as the biggest force behind what people choose to wear. They talk about the end of the old corporate uniform idea. The emphasis instead lands on clothing that feels good and still looks polished. Identity and self-expression sit under that shift. The group keeps circling back to the idea that people want to look chic without feeling boxed in. They also touch on how cultural and celebrity influence can bring old styles back into view. Retro looks are treated as part of the current trend cycle, not just nostalgia. The conversation then moves into decoration. Patches get singled out as a current detail, especially on hats. Embroidery is described as a classic that keeps its place regardless of what else changes. The discussion frames embroidery as reliable in look, feel, cost, and process. By the end, the episode has turned a loose trend chat into a practical read on what promotional apparel can actually support. It closes by inviting questions through the landing page and LinkedIn.

As heard by us

A practical trend check on comfort, retro styling, and the decorations that still hold up.

Brand Marketing Podcast turns a seasonal conversation into a practical look at promotional apparel, comfort, identity, and the style shifts that still matter as weather changes.

Read the full review in PlayNext →

Why you'd press play

A fall-winter promotional-product trend read with comfort first.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from 24hr Production: A Brand Marketing Podcast