24hr Production: A Brand Marketing Podcast · Gary Chan

How You Doing?

·21 min·1 clip

Gary says buyers now ask AI what promotional product to buy and which company to use.

Gary and Melissa start by revisiting the tariff conversation they had earlier this year. They also point to the Canadian election change and treat both shifts as part of the same larger check-in. The conversation is framed as a look at what is happening around the world and how it is landing in their work. Promotional marketing stays at the center. Branding management and digital marketing sit right beside it. The hosts say that by May they are already feeling the effects. The pressure is not abstract to them. It shows up in the way their industry has to respond. They note that some newer buyers may not have lived through the older ways of doing things. That means what once felt standard can now feel new again. The show makes room for that reset. It also brings the pandemic into the conversation. Gary and Melissa say that it changed the dynamic of buyers. Many of those buyers are now in hybrid positions or working from home. That affects company events, social events, and business events. The people they are trying to reach are often not in the office together. That changes the way promotional products and branded merchandise have to work. The companies behind those efforts need help reaching people who are spread across different places. The show keeps circling back to that practical problem. It is a marketing issue, but it is also a planning issue. The hosts then widen the lens to the pace of change itself. Everything keeps shifting, and the industry keeps shifting with it. They say the job is to keep trying until a method works. Familiar strategies can be comforting because they have worked before. That is exactly why they can become a trap. Gary and Melissa push against that comfort and argue for trying something different when the old method stops fitting. Social media gets the same treatment. The show does not treat it as a fixed answer. It treats it as another place where testing matters. The closing stretch points listeners toward LinkedIn, where Gary Mankit Chan and Melissa Milligan are active. They invite people to connect, share what is working, and compare notes on what is not. The episode ends with the same practical tone it started with, grounded in change, adaptation, and the day-to-day realities of marketing work.

As heard by us

A practical check-in on promotional marketing as tariffs, election change, and hybrid work keep reshaping the job.

Brand Marketing Podcast settles into a practical check-in on promotional marketing as tariffs, a Canadian election change, and buyer habits shaped by hybrid and work-from-home schedules keep shifting the ground.

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You get a conversational check-in on promotional marketing, branding, and the changes reshaping the work.

Read the full recommendation in PlayNext →

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