24hr Production: A Brand Marketing Podcast · Gary Chan

All The Days that Matters (2026 edition)

·34 min·2 clips

Their favorite recognition piece is the acrylic number award for five-year and ten-year milestones.

Gary and Melissa open by saying they are done with Christmas talk for now. Their attention is on what comes after it, and the thread running through the episode is 2026 planning. The basic idea is straightforward: clients need to think ahead. A year at a glance makes custom work easier. It gives everyone more room to choose the right product instead of chasing a deadline. It also keeps the conversation away from generic picks that do not fit the moment. Summer is where the first examples land. They mention hats and sunglasses, then picnic blankets and cooling towels, along with other picnic items for outdoor events. From there, the conversation moves into golf. Golf works because the category is familiar and still wide open. They list the obvious pieces like golf balls, gloves, and bags. Lunch coolers for the cart get a mention too. Last year’s cart mat comes back as a display piece. Prizing is another angle, especially speakers, power chargers, and larger coolers. One favorite is a tracker shaped like a luggage tag that can charge wirelessly. They wrap up by moving into June and mid-year client touch points such as snack boxes, branded kits, and stationery sets, with the larger point still intact: almost anything works if clients are given enough time to plan it well.

As heard by us

A practical look at how a year at a glance can shape smarter 2026 promo product choices.

The episode treats 2026 planning as something to get ahead of, not something to scramble through later. Gary and Melissa walk through how asking clients for a year at a glance can sharpen product choices and surface ideas that feel a little less generic.

Read the full review in PlayNext →

Why you'd press play

Press play if you are mapping 2026 campaigns before the calendar fills up.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from 24hr Production: A Brand Marketing Podcast